Tether Raises Stake in Italian Football Giant Juventus to Over 10%

Tether Investments, the investment arm of the world’s largest stablecoin issuer, Tether, has increased its stake in the Italian football club Juventus.

Tether Becomes Juventus’s Second-Largest Shareholder 

In an official announcement on Thursday, Tether revealed that it has purchased additional shares in Juventus, raising its stake in the renowned football club to 10.12%.  The latest acquisition boosts the company’s club voting rights to 6.18%, making Tether the club’s second-largest shareholder.

The acquisition comes just two months after the company purchased a minority stake in the Spanish football club. The initial 8.2% stake gave Tether just over 5% of voting rights.

According to the announcement, the investment in Juventus highlights Tether’s long-term commitment to the Turin-based football giant. Commenting on the acquisition, Tether’s CEO Paolo Ardoino said,

“This investment is not just financial—it’s a commitment to innovation and long-term collaboration. We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience. We’re excited about the opportunities ahead.”

Furthermore, Tether revealed its plans to participate in future fundraising events to boost the club’s financial position and “avoid dilution of its position.” The company will also work closely with Juventus’s leadership and shareholders, while exploring the possibility of creating an integrated board of directors. 

Tether Increases Strategic Investments

The stablecoin issuer has continued to diversify its investments across multiple industries. While Tether maintains a strong presence in the cryptocurrency space, it has made several strategic investments in biotechnology, social media, and artificial intelligence. 

The company pointed out that the latest investment into Juventus fosters a mutually beneficial partnership designed to effectively combine the world of sports and technology. 

As a leader in the multi-trillion-dollar digital assets industry, Tether is poised to leverage its expertise and multi-billion-dollar investments to bring immense value to Juventus, unlocking new earning avenues for sports fans. Meanwhile, the club’s global popularity will expand Tether’s reach across multiple continents. 

The USDT issuer has also remained committed to its bitcoin acquisition strategy. In Q1 2025 alone, the company purchased 8,888 BTC valued at $735 million at the time of purchase.

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