FIFA Expands Its NFT Strategy With Ethereum Integration

The round ball is entering a new dimension. Forget simple passes and sliding tackles: FIFA has taken a step further into the metaverse. On April 30th, the global football organization announced the creation of a homegrown blockchain, simply called "FIFA Blockchain." A decision that, at first glance, seems purely technical. But behind the lines of code, a whole crypto strategy is taking shape, much bolder than it appears.

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