The Awakening: Call to Revolutionize DYOR

The Rise of Crypto and the DYOR Crisis

Cryptocurrency began as a movement of self-sovereignty — a decentralized world where financial power returned to the people. Bitcoin ignited the flame, Ethereum expanded possibilities, and an explosion of projects followed, promising a future built on transparency and trustless systems. But as the industry grew, so did its shadows.

The phrase “Do Your Own Research” (DYOR) became crypto’s battle cry, a shield against scams, rug pulls, and vaporware. Yet, over time, it transformed into an empty mantra. Research, once the cornerstone of informed investing, was reduced to surface-level Twitter threads, manipulated metrics, and influencer hype. What was supposed to empower traders turned into an illusion of knowledge — a failing system in desperate need of reform.

Why Trust is the Biggest Missing Asset in Web3

Unlike traditional finance, where institutions and regulations provide a safety net, crypto demands personal responsibility. But in an ecosystem rife with misinformation, asymmetric knowledge, and coordinated manipulation, trust is nowhere to be found. The industry operates in a paradox: built on decentralization yet dependent on centralized sources for information. The result? A marketplace where newcomers are easy prey, and even seasoned investors fall victim to well-orchestrated deception.

For Web3 to thrive, trust must be restored — not through empty promises but through provable, transparent, and verifiable data. The need for an evolution in DYOR is not about better research; it’s about reclaiming the integrity of an industry at a breaking point.

The 2-Minute DYOR Problem: A Market Trapped in Shallow Research

In today’s hyper-speed market, the average retail investor spends just a couple of minutes researching a project before making a decision. According to recent studies, most investors spend less than two hours before investing in a crypto project, with a significant portion making decisions in under 30 minutes. Telegram buzz, X (formerly Twitter) engagement, and quick glances at tokenomics replace deep dives into fundamentals, team credibility, and security audits. Investors face constant pressure to make quick decisions, but the tools available don’t empower users to conduct efficient, quality research in real time.

The problem isn’t just laziness — it’s accessibility. Data is fragmented, technical reports are buried, and the ability to interpret onchain data requires expertise most investors don’t have. DYOR, in its current form, is broken. And where research fails, bad actors thrive.

The Unseen Battle Against Bad Actors: Who Really Wins?

Behind every misleading project, every exaggerated roadmap, and every faked audit, there’s an unseen battle raging — a battle that bad actors are winning. The Web3 space is a battlefield of information asymmetry, where scammers leverage AI-generated content, fake social proof, and manipulated liquidity to construct a false narrative of legitimacy.

Retail investors enter the fight blindfolded, while solo ruggers and coordinated syndicates operate with military-grade precision. The consequence? Not just lost capital but lost confidence.

According to industry reports, over $1.1 billion was lost to scams in 2024 alone, an 81% increase from the previous year. Every high-profile exploit, rug pull, and security breach fuels the narrative that crypto is a scam. Without a major shift in how DYOR is conducted, this may become the dominant perception.

The Call to Action: A New Path for Web3 Transparency

Hacken was built on the principles of security and integrity, and now it’s taking on the challenge of revolutionizing DYOR. We propose a robust, scalable, and community-driven approach to DYOR. The community that once focused on web3 security is now shifting its mission toward securing knowledge itself.

Hacken saw the potential of Research2Earn early, launching a model two years ago to reward deep, thorough research. As we refined our methodology, we uncovered the main problem: the overwhelming majority of investors don’t spend more than a few minutes to two hours before making financial decisions. Understanding this, we developed a structured DYOR framework and began educating the community on how to conduct proper research.

However, we also recognized that not everyone is ready to learn. Instead of forcing education, we took a different approach: sharing insights from those who are dedicated to DYOR and uncovering real market opportunities. Our beta release proved this model’s success — showing real interest and proving that community-driven DYOR can be a game-changer for the industry.

Now, Hacken’s community is filled with true DYOR addicts — researchers who analyze projects in depth, uncover hidden gems, and provide reliable, unbiased insights. This marks a paradigm shift: investors are no longer blindly trusting KOLs (Key Opinion Leaders ), who have often been compromised by paid promotions and direct advertising deals.

Get real research, not hype.
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